Bright Insights

Today’s sales landscape requires professionals in the industry to always be up to speed with the latest trends. Yet one thing remains the same, mastering the art of prospecting is the key to...

Brand Consistency is the way that a brand delivers its message, values, identity, and brand promise. It makes sure that you’re easily recognisable across different platforms as your forms of...

Have you ever stepped back and taken a longer look at your logo? Ever felt like something’s missing? If the answer is yes and you feel that your logo isn’t doing its work in getting your brand...

Social media is an ever-changing scene. With different apps vying for everyone’s attention, each one is committed to offering something that’s always fresh, with hopes of constantly attracting users...

Launching your brand is such an essential phase in your business. You’ve spent a considerably long time developing everything – from ideation, the business plan and structure, down to the...

Finding clients is hard. Most times, businesses aren’t sure where to look, as it seems their ideal clients are hiding in different places and the task can be so daunting. The reason for this is too...

It’s always quality over quantity.

Since Instagram started out in 2010, it has undergone so many changes. But one of the things that stays thesame for the platform is that hashtags are still proven...

If an organisation really wants to get a message out there – they should know what their organisation is allabout. In simple words, every individual working in the organisation, whether it’s top...