WEB DESIGN SERVICES MELBOURNE

Your Website Should Drive Real Business Growth

In today's digital landscape, a visually appealing website is just the beginning. It needs to engage users and drive conversions to truly succeed.
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Procurement Australia logo
Australian Federal Police Association logo
Appita company logo icon
VISY company brand logo
MoTeC brand logo design
Aurelia white text logo
Avello logo
VIP Plumbing Group logo
Tailored Heating and Cooling logo
BioPRIA brand logo design
Product packaging with green label
Weingartz company logo
IndustryEdge company logo
Monash University logo
Procurement Australia logo
Australian Federal Police Association logo
Appita company logo icon
VISY company brand logo
MoTeC brand logo design
Aurelia white text logo
Avello logo
VIP Plumbing Group logo
Tailored Heating and Cooling logo
BioPRIA brand logo design
Product packaging with green label
Weingartz company logo
IndustryEdge company logo
Services

Is Your Website 

Failing to Deliver Results?

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Low Engagement and High Bounce Rates

If users land on your site and leave within seconds, it’s usually because they aren’t finding what they need or don’t trust what they see. Outdated content, unclear messaging, or a confusing layout all contribute to this.

We design websites with clear messaging, purposeful structure, and user-friendly layouts that guide visitors through your content and keep them engaged from the first scroll.

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Poor Conversion Performance

Even if you're getting plenty of visitors, a website that doesn’t convert is costing you leads and revenue. The issue often comes down to weak calls to action, slow load times, or forms that feel like too much effort.

We optimise your site with strategic CTAs, streamlined forms, and persuasive content that helps users take the next step with confidence.

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Outdated Design and Clunky UX

An old or inconsistent website design can damage credibility, frustrate users, and limit your ability to update content or scale. This is especially true if your site isn’t mobile-friendly or accessible.

We modernise your website with a clean, responsive design and intuitive navigation that not only looks great but works across all devices and user types.

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Smart, Scalable Websites Built for Growth

Our websites do more than look good. They are built to attract the right audience, increase engagement, and convert visitors into leads. From strategy and design to development and optimisation, we deliver web solutions that drive real business growth and evolve with you over time.

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Get Started

Plan a site that supports your goals, engages your audience, and delivers results.

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Create a distinctive, high-performing website tailored to your needs.

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Provide safe, streamlined access to important information and tools.

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Make your site usable for everyone, on any device, and easy to find online.

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Keep your website secure, current, and performing at its best.

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We design and build websites
that are clear, fast
and
built for growth

How we work

Two flexible ways to build a high-performing website

If you are exploring a new website or planning to improve an existing one, you have already recognised that performance, clarity or conversion could be stronger.

At Lightbox, we offer two ways of working: Client-Led and Agency-Led. Both deliver a professional, SEO-ready, conversion-focused site. The difference is how involved you want us to be in guiding strategy and decision-making.

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Two Ways to Work With Us

Client-Led

For teams that know what they want and need, expert execution.

You complete our guided website discovery, we run a short alignment session, and our team delivers design and build with pace and precision.

This process also includes the development of buyer personas and a buyer journey, helping you understand who your audience is, how they make decisions and how your website can guide them towards action.


What this includes

  • Structured discovery covering goals, pages and content
  • Buyer Personas and Buyer Journey Mapping
  • Sitemap confirmation and basic information architecture
  • Design system setup and page templates
  • Web build (responsive, SEO-ready, performance optimised)
  • Essential tracking (analytics and key conversions)
  • Project Roadmap outlining future enhancements and growth opportunities

Why you will like it

  • Faster turnaround with clear milestones
  • Simple, structured process that respects your direction
  • Professional execution without heavy workshops

Agency-Led

For organisations that want strategy, UX and growth working together.

The Agency-Led approach is a deeper partnership designed to uncover insights and drive long-term results.

We begin by benchmarking your current position through market research, SWOT analysis and competitor analysis.

Through structured workshops, we work with you to set clear goals and gain a deeper understanding of your target audience, their needs and what motivates their decisions. We develop buyer personas, fundamental assumptions and job stories that capture how and why your audience engages with your brand, turning their goals into actionable insights your website can deliver on.

From there, we translate these insights into a website strategy and UX plan that informs structure, messaging and design.

What this includes

  • Discovery and UX workshops
  • Goal Setting and Strategy Alignment
  • Benchmarking: market research, SWOT and competitor analysis
  • Buyer Personas, Fundamental Assumptions and Job Stories
  • Full information architecture, wireframes and content guidance
  • Design system and high-fidelity UI
  • Web build (responsive, accessible, SEO and performance)
  • Optional CRM integration and marketing automation
  • Post-launch optimisation session and roadmap

Why you will like it

  • Decisions guided by audience insight and behavioural data
  • Clear goals that link business outcomes with user experience
  • Stronger alignment between business objectives, UX and content
  • A website planned to convert and built to grow

Choosing the Right Fit

If you already have clarity on content and direction, Client-Led gets you live quickly with expert execution.

If you want a partner to uncover insights, shape UX and build a roadmap for growth, Agency-Led gives you the depth and strategy to go further.

Whichever you choose, you will have the same Lightbox team beside you, combining strategy, design and technology to launch a site you are proud of and confident to grow.

Website Packages
Process

Find the Right Package
for your Goals

Whether you’re ready to move fast or want a partner to plan, build, and optimise long-term, our packages scale with your growth.
Pricing Table

CLIENT-LED

For teams who know what they want and need a fast, design-led website without the workshops.

AGENCY-LED

For businesses that want expert guidance through strategy, structure, and delivery.

AGENCY-LED+

For teams who know what they want and need a fast, design-led website without the workshops.

DISCOVERY & PLANNING

Discovery Questionnaire

A self-guided form capturing your business goals, audience insights, and functionality requirements. This shapes your website strategy outline.

Guided Workshops

Collaborative sessions where we define your site structure, key messaging, and conversion goals to ensure the website aligns with your customer journey. Multi-session workshops with deeper strategy, audience mapping, and CRO or competitor analysis for data-driven outcomes.

ICP (Ideal Customer Profile) Creation 🛈

Market Research & Buyer Behaviour 🛈

Buyer Personas 🛈

1 persona

2–3 personas

3–5 personas including 1 negative persona

Buyer Journeys 🛈

1 journey

All buyer journeys

Fundamental Assumptions 🛈

1 assumption

All assumptions

UX Strategy & Sitemap Planning

A focused session to map out the user experience and navigation. Creates a structure that is easy to follow and optimised for conversions. A collaborative UX planning session that defines key page flows and user journeys based on strategy outcomes. A strategic IA (Information Architecture) workshop integrating CRO, accessibility, and lead generation pathways into the site structure.

Growth-Driven Design Roadmap

A clear action plan that prioritises the highest-impact pages and features for launch. Scheduled optimisation cycles are based on real performance data to ensure continuous improvement after go-live. An iterative plan that builds on strategic outcomes, focusing on core user journeys for launch and phasing high-value features for post-launch rollouts. A full-funnel strategy roadmap that integrates insights from workshops, CRO analysis, and competitor data to create a data-led plan for continuous optimisation.

CRO Recommendations 🛈

CREATIVE DIRECTION

Stylescape & Visual Concepts 🛈

Brand Alignment & Tone of Voice 🛈

Photography & Imagery Guidance 🛈

DESIGN

Homepage Design

Internal Page Design

Accessibility & Mobile Responsiveness

DEVELOPMENT

CMS Build (Webflow / WordPress / HubSpot)

CRM & Form Integration

Blog / Resource Library

SEO Setup (Meta Data, Redirects, Schema)

Analytics & Tracking Integration

CONTENT & COPYWRITING

Copy Population

On-Page SEO Copywriting

Content Migration (Existing Site)

Image Compression & Optimisation

TESTING & LAUNCH

Pre-Launch QA & UAT

Device & Browser Testing

Redirects & Go-Live Setup

Training Session

DELIVERY & SUPPORT

Rounds of Changes 🛈

2

3

3

Post-Launch Support 🛈

2 weeks

4 weeks

6 weeks

Technical Monitoring 🛈

CRO Audit & Recommendations 🛈

ADD-ONS → GROWTH & OPTIMISATION

Optional Enhancements

These services help your website evolve after launch through CRM integration, automation, and continuous performance optimisation.

HubSpot CRM Integration 🛈

Optional

Optional

Optional

Workflow Automation & Tagging 🛈

Optional

Optional

Optional

Reporting Dashboards & Analytics 🛈

Optional

Optional

Optional

Continuous Website Optimisation 🛈

Optional

Optional

Optional

Quarterly CRO / SEO Reviews 🛈

Optional

Available After Launch 🛈

Keep Building Momentum

Once your website is live, you can continue developing your Growth-Driven Design Roadmap through one of our flexible Marketing Retainer Packages.

These retainers give you ongoing access to the LBX team for maintenance, new features, new page creation, content development, and campaign delivery.

You can also use them to:

  • Expand your Growth-Driven Design Roadmap
  • Create new landing pages and service pages
  • Optimise SEO, CRO, and analytics
  • Develop campaigns, creative assets, and content
  • Manage CRM integrations and workflow automation

Our retainers are fully flexible, allowing you to scale activity up or down as your business evolves, giving you a single partner for your website and digital marketing growth.

Process

Our 4-Step Website Development Journey

Our approach is user-centric and results-driven. We guide you through each phase to ensure your website excels.
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1. Strategy & Planning

We align your website with business goals and user needs through workshops, audience research, and a clear content and functionality plan.
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3. Launch Pad Website

We design and build a focused, high-performing site with the essentials to go live quickly and start delivering results.
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2. Continuous Improvement

With real-time data and user feedback, we refine, test, and enhance your site to improve performance and user experience.
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4. Monthly Reporting & Roadmapping

We track key metrics, review progress, and prioritise ongoing updates that keep your site aligned with your business growth.
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"The Marketing approach has been incredibly valuable & has allowed us to work with some of the largest organisations in the world within our market."

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Russell Allan

Managing Director, Aurelia Group

Ready to Talk to a Specialist?

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Talk directly with one of our experts and get useful, honest advice.

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We’ll dig into your goals, find the gaps and share ideas you can act on straight away.

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No buzzwords, no pressure, just clear direction and next steps.

“Their ability to consistently deliver exceptional results, whether on high-level strategic initiatives or specific design projects, is truly remarkable.”

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Unlock Your Next Move

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What are you interested in?

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FAQs

What is included in a website project?

A branding project typically includes strategy, positioning, messaging, and visual identity. At LBX, we deliver everything from brand workshops and style guides to logos, collateral, and digital assets.

How much does a website cost?

Websites with us start from $15K, with pricing based on size, functionality, and integrations. We provide a clear proposal upfront, so there are no surprises.

How long does it take to build a website?

Most websites take 8 to 12 weeks from discovery to launch, depending on scope. Complex builds with portals or integrations may take longer.

Will my website be mobile-friendly and SEO-ready?

Yes. Every site we build is responsive across devices, accessible, and structured for SEO best practice. Your site will be ready to perform from day one.

Can you integrate our website with other systems?

Yes. Every brand project includes style guidelines that cover logos, colours, typography, and tone of voice. This ensures consistency across your team and partners.

Do you provide ongoing support and maintenance?

Yes. We offer ongoing development, updates, and security monitoring to keep your site safe, current, and performing as your organisation grows.