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Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information
We develop brand guidelines, tone of voice tools, and easy-to-use templates to ensure consistency across your website, social media, and marketing materials.
We refresh your visual identity and messaging so your brand feels modern, relevant, and aligned with your goals.
We define your brand positioning, purpose, and story so your entire team can communicate clearly and confidently.
Our Comprehensive Branding Services Tailored for Your Success
In today's competitive landscape, establishing a strong brand identity is crucial. Our branding services are designed to help you create a cohesive and impactful presence. Let us guide you in building a brand that resonates with your audience and stands out in the market.
Define a clear brand direction and voice that resonates with your audience and unites your team.
Create a distinctive, consistent look and feel that builds recognition across every touchpoint.
Produce polished, on-brand materials that engage your audience and support your campaigns.
Organise and protect your brand assets so they’re always easy to find, up-to-date, and ready to use.
Create visually striking and clearly written content that captures attention, communicates your message and brings your brand story to life across every platform.
CLIENT-LEDFor teams that already know what they want and need a sharp, well-designed brand kit. |
AGENCY-LEDFor brands that want LBX to lead strategy, messaging, and identity with a guided process. |
AGENCY-LED+For organisations that need full strategy, personas, journeys, and a living brand hub in Corebook to manage brand at scale. |
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| BRAND STRATEGY |
Discovery |
Self-guided brief and questionnaire completed by your team. | Guided discovery session with LBX to clarify goals, audiences, and brand challenges. | Extended strategy workshops with key stakeholders covering goals, audiences, market insights, and brand direction. |
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Buyer Personas |
− | Optional light profiling (if required) | Included: 3–5 personas, including 1 negative persona. | |
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Buyer Journeys |
− | − | Included for key personas. | |
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Market and Competitor Insights |
− | Included (focused review) | Included (deeper review aligned to personas and journeys). | |
| VERBAL IDENTITY |
Vision, Mission, Values |
− | ||
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Positioning & Key Messages |
− | Included with audience-specific messaging. | ||
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Tone of Voice Guide |
Essentials only | Full guide | Full guide with examples for web, proposals, and campaigns. | |
| VISUAL IDENTITY |
Logo Design |
1–2 logo concepts with 1 refinement round. | 2–3 logo concepts with refinement. | 3 refined logo routes informed by strategy and personas. |
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Colours & Typography |
Core palette and font pairing. | Full system with hierarchy and usage. | Full system with digital, accessibility, and extended use guidance. | |
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Supporting Elements |
− | Iconography and basic graphic elements. | Extended visual system (icons, patterns, layout styles, image direction). | |
| BRAND GUIDELINES |
Brand Style Guide |
Compact PDF with core rules (logo, colour, typography). | Comprehensive PDF brand guide (visual and verbal). | Comprehensive guide structured for digital use and rollout. |
| BRAND ASSET MANAGEMENT |
Corebook Brand Hub |
− | − | Included: setup, structure, and upload of key assets on Corebook.io. |
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Brand Asset Management Framework |
− | − | Included: naming conventions, access structure, and update process. | |
| STARTER ASSETS |
Core Collateral Templates |
Optional add-ons. | Optional add-ons (often email signature, document and slide templates). | Recommended bundle: selected collateral templates ready inside your brand system. |
| DELIVERY & SUPPORT |
Feedback Rounds |
2 rounds | 3 rounds | 3 rounds |
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Post-Launch Brand Support |
Short support window for minor file tweaks. | Extended support window for minor updates and file support. | Extended support plus Corebook walkthrough and brand team Q&A. |
Once your website is live, you can continue developing your Growth-Driven Design Roadmap through one of our flexible Marketing Retainer Packages.
These retainers give you ongoing access to the LBX team for maintenance, new features, new page creation, content development, and campaign delivery.
You can also use them to:
Our retainers are fully flexible, allowing you to scale activity up or down as your business evolves, giving you a single partner for your website and digital marketing growth.
"Their dedication to understanding our associations unique requirements and brand vision sets them apart."
Talk directly with one of our experts and get useful, honest advice.
We’ll dig into your goals, find the gaps and share ideas you can act on straight away.
No buzzwords, no pressure, just clear direction and next steps.
“Their ability to consistently deliver exceptional results, whether on high-level strategic initiatives or specific design projects, is truly remarkable.”
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A branding project typically includes strategy, positioning, messaging, and visual identity. At LBX, we deliver everything from brand workshops and style guides to logos, collateral, and digital assets.
If your brand no longer reflects your direction, is inconsistent, or fails to connect with the right audience, it may be time to rebrand. A rebrand can refresh how you are seen and open new opportunities for growth.
Most branding projects take between 6 to 12 weeks, depending on scope. This includes discovery workshops, creative development, and delivery of your final assets and guidelines.
Not necessarily. A rebrand can retain your strongest elements while modernising your look and messaging. We balance continuity with change, so your brand feels both familiar and fresh.
Yes. Every brand project includes style guidelines that cover logos, colours, typography, and tone of voice. This ensures consistency across your team and partners.
Absolutely. We support implementation across websites, collateral, digital channels, and internal communications, ensuring your new brand is launched smoothly and with impact.
