Your Member Benefits
Our Client
Procurement Australia
What We Did
Brand Strategy, Brand Creation, Brand Style Guide, Landing Page
Team
Ashleigh Allan. Harshana Serasinghe
HANDSHAKING A NEW IDENTITY INTO EXISTENCE FOR YMB
Procurement Australia presented us with an invigorating challenge: to create a sub-brand for their "Your Member Benefits" (YMB) program. This platform was not just a service but a gateway for members and non-members alike to access exclusive, pre-negotiated deals. Our mission was to encapsulate the essence of YMB in a brand identity that resonated with the values of Procurement Australia while standing out as a unique entity.
Monochrome Combinations
A SYMPHONY OF STRATEGY AND DESIGN – THE BIRTH OF the YMB BRAND
Our journey with Procurement Australia was a blend of strategic thinking and creative exploration. We aimed to craft a branding solution for YMB that was not just visually stunning but also deeply meaningful and aligned with the parent brand’s ethos. The centrepiece of our creation was the YMB logo, a visual representation of the program's core values. Drawing inspiration from the iconic rainbow element of Procurement Australia, we designed an abstract handshake motif. This emblem was more than a symbol; it was a narrative of connection, collaboration, and mutual benefit – the very foundations upon which YMB was built.
In aligning the logo’s colour palette with Procurement Australia’s brand colors, we achieved a delicate balance – distinguishing YMB’s identity while maintaining a harmonious link with its parent brand. This colour scheme was not just aesthetically pleasing but also symbolic, representing the diverse range of offerings and solutions provided by YMB.
YMB finds a
digital home
The landing page for YMB was another canvas where our creativity thrived. It was designed to not only capture the essence of the new branding but also to provide an intuitive and engaging user experience. We meticulously structured the page to guide visitors through the benefits of the program, ensuring easy access to the deals and information they sought.
A blend of Strategic branding and impactful experiences
The final result was a brand identity for YMB that echoed Procurement Australia’s values while heralding its unique offerings. The abstract handshake of the logo has become synonymous with YMB’s commitment to unlocking opportunities and forging lasting relationships. It stands as a testament to LBX Agency's ability to blend creativity with strategic branding, creating a cohesive and impactful brand experience.
Our efforts culminated in a surge of engagement for YMB, with increased participation from both members and non-members. The new branding resonated with the target audience, elevating the YMB program to new heights of recognition and success. The journey with Procurement Australia was a perfect blend of strategic branding and creative excellence, setting a new benchmark in our portfolio.
