Our Future Grows on Trees
Our Client
Victorian Forest Products Association
What We Did
Marketing Campaign, Billboards, Bus Advertising, Signage,
Newspaper Advertisements
Team
Ashleigh Allan (Lead), Design Team
CELEBRATING THE VITAL ROLE OF FOREST PRODUCTS
The Victorian Forest Products Association approached us with a critical mission: to elevate the value and importance of forest product industries in the public eye during the lead-up to the federal election. Despite being an essential sector, the industry needed a cohesive campaign to ensure its contributions were recognised and considered by voters.Our task was to design a campaign that would not only increase awareness but also resonate deeply with the communities directly involved in forest products, from plantation workers to manufacturers of end products.
A CAMPAIGN THAT CONNECTED AND INSPIRED
At LBX Agency, we executed a campaign plan that encompassed billboards, bus signage, and newspaper advertisements. Each element was designed to align with the client's objectives and highlight the industry's role in everyday life, the economy, and sustainability.
Billboards: Bold and visually striking designs placed in high-traffic areas to grab attention and make an immediate impact.
Poster/Board Signage: Static displays positioned strategically to reinforce campaign messaging and ensure visibility within key community hubs.
Bus Signage: Mobile advertisements targeting local communities, ensuring the message reached people where they lived and worked.
Newspaper Ads: Informative and emotive print ads published in the Herald Sun, that spoke directly to voters, encouraging them to consider the industry's importance when casting their vote.
By focusing on the people behind the industry and their connection to the products we use daily, the campaign fostered a sense of pride and advocacy within the target audience. The messaging encouraged thoughtful engagement with forest product industries, sparking conversations and increasing awareness at a pivotal time.
We support industries that Matter.
AT LBX AGENCY, WE TAKE IMMENSE PRIDE IN PARTNERING WITH ORGANISATIONS LIKE THE VICTORIAN FOREST PRODUCTS ASSOCIATION TO CREATE IMPACTFUL CAMPAIGNS THAT CHALLENGE MISCONCEPTIONS. IN AUSTRALIA, THESE INDUSTRIES PLAY A CRUCIAL ROLE IN PROMOTING SUSTAINABILITY BY HARVESTING AND REPLANTING FORESTS RESPONSIBLY, ENSURING LONG-TERM ENVIRONMENTAL BENEFITS WHILE SUPPORTING COMMUNITIES.
We believe in the power of strategic communication and compelling visuals to bring important industries into the spotlight. Are you ready to amplify your message and create meaningful connections? Let’s work together to achieve your goals. Reach out to us today for a consultation and discover how we can help your organisation make a lasting impact.